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Inbound Marketing: A Buying & Selling Process!

àExhibitor's Sales System
Which enables the researcher to purchase the needed product/service. Researchers become real prospects at this point. This Inbound Marketing* process can produce as much as a 20% or greater conversion rate from prospect to buyer, assuming that the Exhibitor Sales Sytem is consumer-friendly, streamlined and efficient for the buyer.

àThe Exhibitor "Booth"
Which includes links to one of three types of pages: (1) a Landing Page with the latest and most important selling info; (2) a Company Profile Page to outline general info about the Company; (3) one or more Company Products/Services Profile Pages all Linking to the Exhibitor's Sales System à

àBPTradeShow.com
To review a specific BP Trade Show Exhibitor to review The Exhibitor "Booth" à

àBenefitPlace.biz
To research the specific topic of interest and then links to BPTradeShow.com à

àSearch Engine
Like "Google", "Bing", etc. using a key work or phrase such as "disability", "life", "TPA", etc. and links to BenefitPlace.biz à

Researcher/Prospect
Has an Insurance/Benefits-Related NEED--Starts an Internet Search on a Search Engine à

From Researcher to Buyer

BenefitPlace à BP Trade Show à Exhibitor's Sales System

*Inbound Marketing--
--Funnels highly interested researcher/prospects directly to research and purchase information
--Delivers cost-effective ROI alternatives compared to cost-questionable ROI's available with traditional marketing