5 Steps to Successful Benefit Plan Design
5 Strategies for Success - 2013 & Beyond
Solutions For PPACA/Obamacare!
  Building Your Inbound Marketing
                       Strategy

          
     The Component Parts
What is Inbound Marketing?  "Inbound marketing is marketing that's useful. It means acquiring customers by attracting and nurturing prospects with exceptional content, data and customer service, not interrupting them with spam. It means pulling prospects in with a magnet, not beating them over the head with a sledgehammer.

Inbound marketing tactics tend to be cheaper than traditional marketing tactics.
Companies that focus on inbound tactics have a 62% lower cost-per-lead than
companies that focus on outbound tactics." Hubspot


Inbound Marketing - As an integral part of our 5 Integrated
Strategies
- BenefitPlace.biz (BP) and BPTradeShow (BPTS)
utilize the Power of the Internet, Search Engines, Social Media, and SEO
to drive Qualified Prospects to our Clients - Brokers, Carriers, and Service
Providers.  We work with our Clients to assist them in shifting from their
traditional Outbound Marketing Strategies when promoting the 5 Strategies
to potential Clients - and also in their overall marketing of their Plans,
Programs, and Services. 

Outbound Marketing has traditionally included: Cold Calling, Call
Centers, Expensive Media Advertising, Mailers, etc.  Inbound Marketing
captures prospects when they use the internet to find Information about -
or Sources for - Plans, Programs, and/or Services. 

Inbound Marketing - The Benefit and Driving Force For BP/BPTS
Clients and Affiliated Partners
- When BP/BPTS promotes our
5 Strategies and all of the component parts utilizing the Internet, we are
also promoting our Clients and Affiliated Partners - Brokers, Carriers, and
Service Providers.  Of all the Inbound Strategies we utilize, our ongoing Social/
Business Media Campaigns are the most effective.  We continually promote the
Plans, Programs, and Services of our Clients and Affiliated Partners through a
variety of productive sites and feeds where we have established a respected footprint. 
These include but are not limited to:




            
The Inbound Marketing Sales Funnel
The Inbound Marketing
Sales Funnel
Created By
Kuno Creative
   
Linkedin Groups
Insurance Campus
NOLHA
ProducersWeb
SIMA
HR.com
Global Risk Community
Insurance PR8
Businesss Know How
Scoopit
Press Exposure
 
Google +
Twitter
Pinterest
Facebook
Reddit
PR Log
StumbleUpon
OnTopList
NewsTrust
Article Feeder
Digg
Why shift to Inbound Marketing? - Let's listen to others!

“If you have more Money than brains, you should focus on Outbound Marketing. If you have more Brains than money, you should focus on Inbound Marketing.” Guy Kawasaki

"Rather than interrupt the unqualified masses with traditional marketing strategies such as direct mail, telemarketing and advertising, you can connect with qualified consumers online when they are actively looking for what you offer." PR 20/20

What BP/BPTS Inbound Marketing Strategies Can Do For You!
What BP Trade Show Brings to You!
     • Increased Sales                             • Improved Branding         
     • Lower Sales Costs                        • Relevant Linking
     • Increased ROI                                • Lead Generation
     • Increased Profit Margins                • Increased Web Traffic
     • Greater Audience                           • Qualified Prospects
     • Competitive Advantages                • Search Engine Optimization


BP/BPTS Provide an Affordable and Efficient Inbound Marketing Strategy for Attracting Qualified Prospects/Clients!

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Helping You Find Insurance & Benefits Portfolio Solutions

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Inbound Marketing vs Outbound Marketing