5 Strategies for Success - 2013 & Beyond
Solutions For PPACA/Obamacare!
Building Your Inbound Marketing
The Component Parts
What is Inbound Marketing? "Inbound marketing is marketing that's useful. It means acquiring customers by attracting and nurturing prospects with exceptional content, data and customer service, not interrupting them with spam. It means pulling prospects in with a magnet, not beating them over the head with a sledgehammer.
Inbound marketing tactics tend to be cheaper than traditional marketing tactics.
Companies that focus on inbound tactics have a 62% lower cost-per-lead than
companies that focus on outbound tactics." Hubspot
Inbound Marketing - As an integral part of our 5 Integrated
Strategies - BenefitPlace.biz (BP) and BPTradeShow (BPTS)
utilize the Power of the Internet, Search Engines, Social Media, and SEO
to drive Qualified Prospects to our Clients - Brokers, Carriers, and Service
Providers. We work with our Clients to assist them in shifting from their
traditional Outbound Marketing Strategies when promoting the 5 Strategies
to potential Clients - and also in their overall marketing of their Plans,
Programs, and Services.
Outbound Marketing has traditionally included: Cold Calling, Call
Centers, Expensive Media Advertising, Mailers, etc. Inbound Marketing
captures prospects when they use the internet to find Information about -
or Sources for - Plans, Programs, and/or Services.
Inbound Marketing - The Benefit and Driving Force For BP/BPTS
Clients and Affiliated Partners - When BP/BPTS promotes our
5 Strategies and all of the component parts utilizing the Internet, we are
also promoting our Clients and Affiliated Partners - Brokers, Carriers, and
Service Providers. Of all the Inbound Strategies we utilize, our ongoing Social/
Business Media Campaigns are the most effective. We continually promote the
Plans, Programs, and Services of our Clients and Affiliated Partners through a
variety of productive sites and feeds where we have established a respected footprint.
These include but are not limited to:
The Inbound Marketing
Global Risk Community
Businesss Know How
Why shift to Inbound Marketing? - Let's listen to others!
If you have more Money than brains, you should focus on Outbound Marketing. If you have more Brains than money, you should focus on Inbound Marketing. Guy Kawasaki
"Rather than interrupt the unqualified masses with traditional marketing strategies such as direct mail, telemarketing and advertising, you can connect with qualified consumers online when they are actively looking for what you offer." PR 20/20
What BP/BPTS Inbound Marketing Strategies Can Do For You!
What BP Trade Show Brings to You!
Increased Sales Improved Branding
Lower Sales Costs Relevant Linking
Increased ROI Lead Generation
Increased Profit Margins Increased Web Traffic
Greater Audience Qualified Prospects
Competitive Advantages Search Engine Optimization
BP/BPTS Provide an Affordable and Efficient Inbound Marketing Strategy for Attracting Qualified Prospects/Clients!
Simplifying The Insurance & Benefits Decision-Making Process For All Parties
Helping You Find Insurance & Benefits Portfolio Solutions
Your Insurance & Benefits Research Center
Bringing Sellor/Providers Together In Need of Change
BenefitPlace.biz has Solutions. Let Us Assist You...
Call us at 216.577.5579 or
Email your Questions to: email@example.com