Inbound Marketing - Content is King!
 
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HubSpot, a leader in developing inbound marketing,
notes that "With 'old marketing' techniques, you are trying to reach a broad audience and hope for some small percentage (usually 1-3%) to respond. Looking at this another way, 97% of your marketing is wasted!

Let BenefitPlace.biz & BPTradeShow.com assist you in reducing waste &  building revenues with an Inbound Marketing Platform !
If you have more Money than brains, you should focus on Outbound Marketing. If you have more Brains than money, you should focus on Inbound Marketing. Guy Kawasaki

"Rather than interrupt the unqualified masses with traditional marketing strategies such as direct mail, telemarketing and advertising, you can connect with qualified consumers online when they are actively looking for what you offer." PR 20/20
       Inbound Marketing
       The "New Concept" in Marketing
As Wholesalers, Brokers, Employers, Employees, and Individuals increasingly search the internet for Insurance and Benefits related Plans, Products, Services and information Organizations are shifting budgets away from print advertising, direct mail, cold calling, knocking on doors, traditional trade shows, and seminars toward more measurable and effective inbound marketing strategies.
Statistics:
In 2009 Searches for life insurance information grew to 16.6 million queries, an increase of 15 percent             comScor 2/2010

2009 - 246.8 million internet users in N. America - up 134%
                                                                        
Internet World Stats
92% shoppers have more confidence in info sought online
                                                                        
WSJ - 1/2009
85% of all Insurance & Benefits will be initiated by an internet search!    
                                                                          
LIMRA                                                  
What BP Trade Show Brings to You!
Increased Sales                             Improved Branding         
Lower Cost Per Sale                    Relevant Linking
Increased ROI                              Lead Generation
Increased Profit Margin               Increased Web Traffic
Greater Audience                          Qualified Prospects
Competitive Advantage                 Search Engine Optimization
We Provide an Affordable Inbound Marketing Strategy!
For More Information to Drive Your Sales
Email max@benefitplace.biz / Call Phil - 216.577.5579
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Inbound Marketing vs Outbound Marketing
BenefitPlace.biz - Your Insurance & Benefits Reseach Center
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BenefitPlace.biz
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Email: max@benefitplace.biz
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